Open Mobile Menu

Gardner Denver Pumps

A global leader in oil and gas equipment, Gardner Denver Pumps partnered with Cosby Harrison Marketing to shake up marketing that had been stagnant for decades. Dynamic digital strategy, award-winning campaigns and a new way of taking a 150-year-old brand to market. Consider them shook.

Back to the Future.

Any toolpusher will tell you Gardner Denver is revered for the quality of its equipment. But that message was getting drowned out by price competition with cheap foreign manufacturers. We launched a series of award-winning campaigns that helped Gardner Denver restore its history as a premium brand.


Accolades.

  • Addy Award with No Change Campaign
  • “Best Technology” Exhibitor Magazine
  • Article in Forbes Magazine
  • Front Page Article Houston Chronicle


Best in Show.

Some industries are won and lost on the trade show floor. We helped Gardner Denver design an immersive projection-mapping experience that captivated audiences at the Offshore Technology Conference and earned a front-page picture in the Houston Chronicle and an award from EXHIBITOR Magazine.

Read Article

Dynamic Digital Results.

Gardner Denver wasn’t competing in the digital space. Neither were their competitors. We exploded Gardner Denver’s digital presence with aggressive search engine optimization (SEO) and search engine marketing (SEM), coordinated social media and a new microsite designed to drive qualified leads to the sales team.

76%

76% new website visitors

70K

70K new Facebook followers

3,441

3,441 contacts, leads, and
quote requests

837%

837% increase in first page keywords